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I love getting positive feedback about my blog – it helps keep me motivated and encourages me to keep writing. Blogging is hard and takes a lot of effort, time, brain power, and what I like to call ‘comfort time’ which can be challenging for anyone with chronic pain or illness. So when I get an email in my inbox that says “I love your content” my heart sinks as I know it is unlikely to be true.
I’m writing this blog post at 6:35 in the morning feeling somewhat frustrated and deflated after reading an email from a “marketing officer”. She basically wrote to me asking if I can include a link from their website in a blog post of mine that she had supposedly read and apparently loved. Why am I writing in this tone? Because it is clearly not true.
How do I know this?
For starters, the content of the link she wanted me to include was not relevant to the topic of my blog. I’m guessing a keyword search or something was done, my blog appeared in the results, and she thought, “Oh I’ll approach this blogger and they can promote my business for free”.
Secondly, it was clearly a cut and paste job too. All these people – so-called marketing experts – contact me using the same format and text in their email. They stand out like a sore thumb. “I love your content”; “I thought it was really informative”; “[my link] will be a great resource for your readers”.
These people must genuinely think that bloggers are stupid, pushovers, and have nothing better to do than copy and paste these company links and include them in their blog. Oh and get nothing in return for their contributions to promote this company on their blog.
And when you don’t reply, they email again, thinking you’e got nothing better to do than read their second email asking to share their non-relevant content.
A lot of the time these emails end up in my junk folder, which I’m grateful of, as I don’t have the time or patience to come up with a reply. I read them in bulk and generally ignore them, but this one I read really got to me.
Genuine “I love your content” emails only please
The thing is, my readers read my blog to help them cope with the huge challenges of living with daily pain. Or to learn about blogging as that is also one of my main topics. I need make sure that my content is valuable and relevant. Sometimes I mix things up a bit and write about random stuff, but that is my choice as it’s my blog. Overall my content needs to be informative and helpful.
I’ve worked with a few companies since starting my blog and the genuine ones are brilliant. They really do read your posts, treat you with respect and kindness, and want to work with you because they genuinely feel your readers will benefit from their content.
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So if you’re emailing to say “I love your content” please don’t bother telling me unless you hand on heart have read at least some of my blog posts and you genuinely mean it.
Do other bloggers feel the same?
Am I overreacting?
How do you stop getting these emails?